Link Building
Link building and digital PR, earned on editorial merit.
Our link building services earn coverage and backlinks from publications with real audiences, using data-led stories and expert commentary, to build the authority your domain needs to rank.
Why link building still decides competitive rankings
Links from relevant, trusted websites remain one of the strongest signals search engines use to judge a domain's authority. In competitive markets, two sites with similar content are often separated by the quality of the sites that reference them. The same publications are also frequent sources for AI models, so earned coverage supports your visibility in AI answers as well.
Our approach is editorial. We create stories journalists want to publish, such as original data, market analysis and expert commentary, and pitch them to national, international and trade media. We do not buy links, use private blog networks or exchange links in ways that violate Google's spam policies.
Every placement is chosen for relevance to your market and supports the pages that matter most in your organic growth strategy.
Scope
What the service includes
- Digital PR
- Campaigns built on proprietary data, surveys and newsworthy angles, pitched to national, international and trade press.
- Editorial outreach
- One-to-one outreach to relevant industry publications, niche authorities and expert roundups.
- Link gap analysis
- Benchmarking competitor backlink profiles to identify the referring domains and topics you are missing.
- Risk management
- Ongoing review of anchor-text distribution, topical relevance, link velocity and potentially harmful links.
- Link reclamation
- Recovering unlinked brand mentions and fixing broken backlinks that point to removed pages.
- Reporting
- Every placement documented with publication, URL, date, authority metrics and referral traffic.
Process
How we earn editorial links
- i.
Authority audit
Analysis of your backlink profile against the competitors that outrank you.
- ii.
Story development
Campaign ideas and data assets designed around what your target media publish.
- iii.
Outreach
Personal pitches to journalists and editors, managed and followed up by our team.
- iv.
Report and refine
Placement reporting and a review of which angles and outlets performed best.
FAQ
Questions about Link Building
Do you buy links?
No. Paid links that pass ranking signals violate Google's spam policies and put your domain at risk. We earn links through digital PR and editorial outreach.
How many links will we get each month?
It depends on your market, budget and campaign type. We agree realistic targets for relevant, authoritative placements at the start and report every link we earn. We prioritize quality and relevance over volume.
Which pages should links point to?
Most digital PR links point naturally to campaign assets or your homepage. We then use internal linking to pass that authority to the commercial pages that need it, and run targeted outreach for key service or product pages.
Related services
Part of one integrated program
Next step
Start with a free search audit
Tell us about your website and goals. We will return a complimentary assessment of your organic performance and your brand's visibility in AI-generated answers.